A fairer way to buy car insurance

Good drivers should pay less for their insurance than bad drivers, right? ClearScore think so. That’s why they created DriveScore – the app that monitors your driving and helps you improve it. When you’re at the level you’re happy with, share your score with insurers to get preferential rates.

Working directly with ClearScore’s CEO, we created the brand personality. One that was clearly part of the Clearscore family, but that also tapped into the brand’s eighties retro gaming style. We then set up the initial language framework for both UX and marketing. Everything from CRM to in-app notifications.